About Us

FAMILY [fam-uh-lee, fam-lee]

  • a group of people who share a common goal; united by certain convictions or a common affiliation
  • a group of people who love, trust, take care of and look out for each other
  • people who know you better than you know yourself, who understand you, encourage and inspire you
  • not defined by DNA, but instead by a connection that goes beyond blood.


Growing up, we didn't have the same sense of family that most people get to enjoy. Our parents couldn't always be there for us; some of our fathers were alcoholics, others died when we were young. Some weren't around for most of our lives, and others weren't around for any of it. Some of us had single mothers, working hard all day and night to take care of their children, never home. Some didn't see us, others didn't care. Not all of us had siblings, some didn't even have cousins, and others just weren't close to the people they were related to. We wanted the feeling of being a part of a family, but couldn't seem to find it. We all felt alone.

Strictly Family is an apparel company based in San Diego, California. When Strictly Family started, it was originally Seis Famila (six family.) It was just six friends, from six different places, with six different stories and ways of living, but when we were all together, we all knew one thing for sure.

We were a family.

6 is for the people who have never felt like their house was a home. It's for the people looking to be a part of something bigger than themselves. For the people who look out for you, who treat you like one of their own. Blood couldn't bring us any closer. 6 is for home. 6 is for friends. 6 is for family.